Organisation: Research and Markets
Category: CRM Training
Description: Research has shown that over half of CRM projects fail to produce results whilst one in five actually damage long standing relationships. However when accompanied by appropriate training and organisational structure, CRM systems can have a significant impact on revenue. Customer Relationship Management Strategies in Financial Services: Achieving high performance and profiting from innovations in CRM is a new strategic management report providing a practical guide to the steps that are involved in successful CRM in financial services.
Key issues examined in this report include:
- Price competition. Low rate deals are driving switching
contributing to reduced profits for mortgage lenders. This report suggests to how lenders can offer incentives for customer retention whilst avoiding price discounts.
- CRM IT solutions. Many analysts believe that often investment is wasted without adequate expenditure on staff training. In addition many are yet to identify their most profitable customers, those most likely to switch and the key factors driving satisfaction
- Customer ownership. Traditional organization around business lines can prevent an holistic view of customers needs. This report considers a variety of organisational structures and evaluates how they relate to customer satisfaction.
- Distribution strategies. This report examines the changing role of routes such as branch networks for banks and intermediaries for insurance companies in the context of the growth of eCRM.
Customer Relationship Management Strategies in Financial Services: Achieving high performance and profiting from innovations in CRM is a management report that provides a step-by-step guide to customer retention planning and segmentation techniques. This report will provide you with:
- A research method for monitoring and developing CRM strategies
- Case study analysis of switching signals and rescue plans
- Segmentation techniques to identify the most profitable customers to target with retention strategies.
Hard Copy EUR€ 2,145.00
Electronic EUR€ 2,044.00
Price: EURO €2,044.00
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