Organisation: Macmillan India Ltd.
Category: CRM Training
Description: Course Description:-
The course is designed to equip participants with the concepts, tools, applications and implementation technique of Customer Relationship Management (CRM). This will enable them to understand the importance of CRM and the issues involved in developing, implementing and operating the CRM system in an organisation. It also aims at developing the decision-making capabilities in the area of CRM. In addition, the course apprises the participants of the various schools of thought on CRM and helps them understand the impact of CRM on the economic growth of an organisation.
Course Overview - Introduction to the re-emergence of relationship practices in the post-industrial era and the concepts of CRM
- Assessing the organisational need for CRM and the economics of CRM.
- Understanding various components of a CRM system and the major products on CRM applications available in the market.
- Understanding the applications of CRM in different verticals and contexts such as hospitality, telecom, financial services, airlines, retail and business markets.
- Assessing various issues involved in the implementation of a CRM system.
- Supplementing concepts through case studies and illustrations from sectors such as hospitality, telecom, banking and airlines.
Price: NA
Contact: Macmillan India Ltd.
2/10 Ansari Road, .
Daryaganj, New Delhi -110002 India
Email :
my51ea@yahoo.com.cn
Webmail :
http://www.askedu.net
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