Organisation: Research and Markets
Category: Customer Satisfaction Training
Description: Improving profitability and sustaining customer relationships through on-line channels "an eye-level look at eCRM that leaves out the hype and exposes the difficulties. On the nose perspectives and first-hand accounts provide an education so you won't have to take it on the chin when managing your own customer-centric projects." - Jim Sterne, Target Marketing of Santa Barbara How and where e-crm can impact on profitability How to ensure e-crm is an integrated part of your customer management strategy, not an add-on initiative Get fit for e-crm - new organizational structures for new ways of managing customers The IT issues - all the practical advice and guidance you need Case studies of e-crm success at leading companies e-Business is set to be big business. But until now the focus has been on making the sale - little thought has been given to the customer. Once acquired, how do you manage and sustain that relationship? e-crm: Customer Management Strategies for e-Business is a comprehensive route map for leveraging customer value through online customer management. e-crm is not compulsory. Managing your customers through on-line channels might even prove to be inappropriate for your organization. But taking a strategic approach to e-crm - understanding the cost base and the contribution made by each channel to customer lifetime value - is critical. e-crm: Customer Management Strategies for e-Business provides the facts, figures and analysis of the key e-crm opportunities and challenges so you can plan the strategic direction of your customer management programme. This report will enable you to develop a CRM strategy which fits your customer base by integrating both on-line and off-line customer management activities to meet customer expectations.
Electronic EUR€ 1,069.00
Hard Copy and CD ROM EUR€ 1,259.00
Price: EURO €1,069.00
Contact: Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
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